Yulin Shenhua Guojiawan Coal Mine Development Strategy Research

The energy endowment of rich coal and lean oil and less gas determines that coal has an irreplaceable strategic position in the energy development pattern of our country.As a pillar industry,the coal industry is related to the national economy and people's livelihood.At present,the development and operation of coal mining enterprises are not ideal,and they are in a period of economic downturn..The growth rate of coal demand has slowed down gradually,and coal production capacity has continued to be excessive.Coal mining enterprises have come to the end with the idea of expansion and development.In addition,in the process of development,influenced and constrained by factors such as resources and environment,various problems have become increasingly apparent.This is due to the new normal of our economy,the external reasons for the slowdown of energy demand,and the internal reasons for the long-term extensive development of coal mining enterprises.The strategic action plan for energy development clearly puts forward the strategic policy of "saving,cleaning and safety",which puts forward higher requirements for the development of coal mining enterprises.Judging from the actual situation,the current development of Shenhua Guojiawan Coal Mine in Yulin still faces difficulties and problems in mechanism,system,development and utilization,safety in production.For a long time,although Guojiawan Coal Mine has developed rapidly with abundant coal resources,it has followed the extensive linear growth model of "resource-product-waste" in its development process,focusing only on short-term economic benefits,neglecting the coordinated development of society and environment,resulting in serious waste of resources.In addition,the weak foundation of coal mine safety production,insufficient attention paid by management to coal mine safety production,lack of coal mine professional and technical personnel and other problems have always existed.Under the new normal economic development,relying solely on the traditional management model and the old rigid development strategy is difficult to adapt to the dramatic changes of market demand.How to formulate a scientific,efficient and energetic enterprise development strategy,so that it can correctly guide the enterprise development goals and business direction,has become the top priority of Shenhua Guojiawan Coal Mine in Yulin.Based on the current situation of Shenhua Guojiawan Coal Mine in Yulin and from the perspective of the healthy development of coal mining enterprises.This paper analyses the external environment and industry environment of Shenhua Guojiawan Coal Mine in Yulin by means of PEST analysis method and Porter's five-force competition model.SWOT analysis tool is used to analyze and evaluate the advantages and disadvantages of the coal mine itself and the opportunities and challenges encountered in the development process.Then the strategic objectives and strategic positioning of the enterprise are established.Finally,an appropriate development strategic plan is worked out.A series of safeguard measures for the implementation of enterprise strategy,such as system,human resources,safety production and capital,are put forward to promote Yulin.Shenhua Guojiawan Coal Mine provides a reference for the healthy development.