Research On Optimization Of Sales Management Of Haishuang Company

With the development of economy and people's consumption customs,paper packaging industry follow the policy guidance,get better progress.However,there are problems that cannot be ignored,such as market share,market concentration and so on,still lags behind foreign countries.The paper packaging enterprises has facing many management pressures and problems.So,i choose HaiShuang Company as the research target,elaborates the current situation,problems and causes of its sales management,and deeply discusses how to optimize the sales management of it,so as to form an exact implementation strategy.It will provide a reference for the company to implement the sales plan.This article is composed of 6 parts.First,Based on the background of paper packaging industry,puts forward the research significance and method of sales management optimization,explains the innovation points of this paper.Second,the theory of marketing and the knowledge of sales management are discussed.It including integrated marketing,PEST,SWOT,brand marketing,network marketing,sales methods,personnel,performance and forecasts.Third,It deeply discussion the macro sales environment with PEST and micro sales environment about the market characteristics and current situation of the paper packaging company.Fourth,I have made profoundly analysis in the case of two aspects of marketing and sales management about the situation of HaiShuang Company,the content including such as the sales staff performance evaluation and training,sales methods,sales plan and customer information feedback,the enterprise brand construction and so on.Then,SWOT model is used,and the strategy matrix of sales management optimization is obtained.The conclusion is that it is beneficial to use the combination of SO development strategy and WO twist strategy to complete the sales management optimization of the company.Fifth,I have Made an empirical analysis of the fourth chapter research conclusion.Due to theimplementation of the company about two months later,adopt the method of questionnaire and interview to collect data for empirical analysis,the reliability by SPSS25.0 software for data and relevant research,the results showed that the measures of the optimization strategy for sales management can play a positive role in guiding,especially for the sales staff training and performance appraisal,and other measures for optimizing formation correlation between high.Meanwhile,due to the improvement of personal sales,the company's overall sales increased.Sixth,the research summary of this paper shows that the sales management of HaiShuang Company has fewer advantages and more disadvantages on the whole.In short,it is necessary to change the traditional business ideals and fully embrace the scientific management skills,so as to enable the company to achieve long-term development.