Research On The Application Of Regional Traditional Patterns In Modern Beer Packaging Design

An important manifestation of a national rejuvenation is the spread of national culture and the reconstruction of national spirit.Today,with the all-round development of globalization and informationization,more and more foreign elements are pouring into China,and how to integrate regional cultural elements into modem design.Using design as a means to explore the inheritance and development of regional traditional patterns in modem design,inject the vitality of traditional culture into modern design works,find the fusion point between traditional culture and modern design,and today the product packaging becomes more homogenized today.How to inject cultural connotation into it to meet the diversified and personalized needs of consumers is a question worthy of discussion.The regional traditional patterns have been baptized and forged by history,which combines the living habits and aesthetic characteristics of the local people and has certain uniqueness.This paper analyzes the actual cases of regional traditional patterns applied in modem design,summarizes them by modem design methods,grasps their main features and laws,and provides better regional traditional patterns for modem packaging design.Theoretical basis and actual support.The traditional pattern of Jingchu is the visual image that has survived after the experience and baptism of the Jingchu area.It is a visual expression of Jingchu culture and has a very important cultural status and value of art research.Jingchu pattern visual elements have their own composition rules,combined with the analysis of the main features and laws of the application of actual cases of regional traditional patterns,looking for the integration point between traditional patterns and modem design,applied to Hubei Jinlongquan beer In the packaging design practice,not only can inherit and spread the cultural value of Jingchu traditional patterns,but also increase the cultural heritage and brand characteristics of real estate beer,making it occupy a place in the modem consumer market.Discuss the problems of cultural inheritance with modern design methods,enrich the ideas of modem design with the connotation of traditional culture,provide reference solutions for the more rational development of regional traditional patterns in modern design,and strive to find modern application forms of traditional patterns.Achieve a win-win situation between regional traditional culture and local specialty products,and real estate brand corporate culture.The research paper is divided into five parts.The first part puts forward the questions,mainly expounds the research background,research objectives and significance of the paper.Through the existing theories and data analysis,the problems and research directions to be solved are clarified.The second part analyzes the problems.The research on regional traditional patterns and modem beer packaging design trends;the third part solves the problem,analyzes the beer packaging design cases that apply regional traditional pattern elements at home and abroad,and extracts the rules that conform to modern packaging design,and then The design provides a theoretical reference.The fourth part is the practice verification.The traditional pattern of Jingchu is taken as a visual sample.The brand of Jinlongquan brand beer is used as the design carrier.The design is applied to the relevant design examples at home and abroad.The design is based on the characteristics and requirements of modem market consumption to form the final design.Program.The last part summarizes the reflection,summarizes and reflects on the design practice exploration,and based on the exploration of the regional culture of beer packaging design under the inheritance of Jingchu traditional pattern elements.