Research On The Marketing Strategy Of Photovoltaic Glass Based On Customer Value Creation

Currently,under the increasingly fierce competition market environment,The company can stand out in the competition If it can transform the previous concept of production and marketing in time into a comprehensive marketing concept,Everyone knows that a successful marketing can not be separated from a stable and good customer relationship.Sales personnel must constantly remind customers,instigate customers,and if necessary,to use incentives maintaining good relationships with customers.In the face of the daily competitive environment,market competition is actually the competition among their customers.Customers are the core factors for sustainable development.Companies need not only to develop new customers,but also to retain old customers,increase customer loyalty,and stabilize market share.Nowadays,for the company,customer is the most important resource.Whether paying much attention to the accurate recognitions on diversity of customer viewing and reflects the important role it plays in the future development of the company is much more important.For photovoltaic companies,their competitive environment is even worse.Not only do they have to deal with the impact of anti-dumping and anti-bribery raised by Europe and the United States,but also the demands of customers on product quality.In the face of this severe situation,how can we design the marketing strategy that is consistent with the development of the company is particularly important.To achieve long-term stable development,the company must design an innovative marketing strategy that is in line with the actual situation to expand market share and increase the profitability of the company.Marketing strategy is a pre-planned business activity.It usually enhances the company’s profit by providing customers with products or services.Therefore,they must fully understand the real inner needs of their customers by consulting and visiting them.This defines the basic information of the customer’s specific needs and actual ability of consuming.Based on the theory of marketing strategy which is created by customer value,The thesis takes the current marketing strategy of ACHT as the research goal.Through analyzing its current status,development trend and product life cycle of photovoltaic glass industry,we find out the problems that ACHT had.In view of theproblem ACHT confront with,we can analyze the impact of marketing strategies on customer value,and propose corresponding marketing strategy improvement suggestions for these issues.