Research On Customer Delivered Value Enhencement In M Furniture Hardware Company

The total output value of China’s hardware industry exceeds RMB 1 trillion,and the export volume exceeds USD 100 billion.The characteristics of export-oriented development are obvious.The status quo of Chinese hardware enterprises in the international market development mainly relies on the output development model of OEM production,which provides low customer delivered value.Facing the changing international environment and fierce market competition,M Furniture Hardware has formulated a strategic adjustment to create customer delivered value through service.Companies need to enhance the value of customer transfer,form a customer-centric marketing orientation,and optimize their marketing strategies.This article combs the current marketing status and problems of M company,and finds that the main cause of the problem is the low customer delivered value.Then the customer satisfaction survey was conducted in the form of a questionnaire survey,and it was found that the main problem existing in the current marketing strategy of M company is the relatively weak personnel strategy.Lack of providing products and market suggestions from the perspective of customers to enhance service value;lack of collating information collected from clients to enhance product value;lack of publicity and promotion to enhance image value.Based on the comprehensive analysis of the company’s internal data and external customer survey results,this study clarified that the main cause is the low customer delivered value.In order to solve this problem,this research conducted a questionnaire survey of the customer delivered value for order customers,and clarified the specific shortcomings of the customer delivered value.Finally,customized customer delivered value strategies and implementation guarantees for the short-board projects found.The innovation of this article is to use empirical research methods and statistical methods to turn the total customer value and total customer cost that constitute the customer’s delivered value into measurable indicators,and to design a customer delivered value scale that meets the actual situation of M company.Design questionnaire surveys in accordance with this scale,and combine qualitative and quantitative methods to study the survey results,and formulate corporate customer delivered value enhancement strategies for short-board projects.The customer delivered value enhancement plan formulated in this thesis embodies the relatively abstract customer delivered value and formulates specific enhancement strategies according to various indicators.Although there are researches on customer delivered value at home and abroad,there are few studies on hardware companies,especially hardware export companies,and most of the research on customer delivered value of hardware export companies is based on qualitative analysis.I hope this article can provide a reference for companies of the same industry or the same type in enhancing customer delivered value.