As China’s economic development has entered a new era,the basic feature of the new economy is that the economy has shifted from high growth to high quality.To promote the development of the high quality of the economy,it is necessary to unswervingly carry out the new development concept and promote the high quality development of the tobacco system.The tobacco system will face many challenges and various risks in the process of development,which requires a good ability of risk management.In recent years,the theory of comprehensive risk management has gained great attention in the theoretical circles and practice at home and abroad,and has achieved much research and practice results.Basically,a perfect risk management theory system and a comprehensive risk management practice have been formed.At present,many domestic industries have begun to introduce comprehensive risk management.These industries are mainly concentrated in the banking,securities,insurance and security industry with high risk and high risk areas,and the implementation of the franchise system of our country industry,especially the research work of comprehensive risk management,specialized and stable profit franchise industry risk small tobacco industry is the lack of enough attention.The tobacco industry has its own characteristics,due to the risk of legal compliance,social culture and technological innovation caused by its monopoly system.Therefore,based on the existing risk management system,aiming at the characteristics of tobacco system,we will set up a comprehensive risk system for tobacco industry,so as to provide theoretical basis and practical suggestions for the healthy development of tobacco industry.Comprehensive risk management is in the overall strategy,based on the basic process of implementing risk management organization system and all aspects of the business process,the establishment of a comprehensive risk management system,including the system functions of risk identification,assessment,response and monitoring,so as to provide reasonable assurance for the process and method to realize the overall goal of risk management.In order to integrate theory with practice,after building a comprehensive risk management system of tobacco system,the tobacco system in Xishuangbanna is takenas the research object.After integrating the characteristics of the industry and the relevant policies of the state,the establishment of Xishuangbanna tobacco system is in line with the comprehensive risk management framework,and the overall risk management system is optimized according to its own reality.The research methods and results adopted will help the tobacco industry identify potential risks when introducing products into the market.At the same time,it will propose active and effective countermeasures,which will provide practical reference for improving the success rate of tobacco new product marketing,Perfecting China’s comprehensive risk management theory system also has certain reference value. |