"Zhoucun" Biscuits Interesting Packaging Design Research

Zhoucun broth is a local specialty food in Zhoucun District,Zibo City,Shandong Province.It is loved by consumers because of its fragrant crisp,natural and healthy food features.It is a regional cuisine combining local culture and local customs,and its traditional manual craftsmanship has been included in the national intangible cultural heritage list.In the process of Zhoucun biscuits development,packaging design plays an important role.In order to adapt to changes in the market and meet the needs of the younger generation of consumer groups,new series of products have been developed on the basis of maintaining the quality of the original food,but the current status of Zhoucun sesame cake packaging can not meet the requirements of new product packaging.Therefore,the packaging design of the new series of Zhoucun sesame cakes is based on interesting.By shaping the thematic image of Xiaochao Xiaoxia and refining the visual elements of regional culture,the traditional local food packaging and modern design performance are combined to give Zhoucun sesame cake the new series of products package and modern stylish atmosphere.This article seeks to grasp the relationship between interesting packaging design and Zhoucun cooking.First of all,it outlines the design of Zhoucun sesame cake and interesting packaging,and analyzes the embodiment of interesting design in packaging.Second,the status quo of Zhoucun sesame cake packaging is analyzed from the perspective of design,and the shortage of its packaging status is summarized.In the end,the author took the brand spirit as the lead through the interesting packaging design ideas,completed the design of Zhoucun sesame cake packaging,re-established the relationship between Zhoucun sesame and consumers,and demonstrated the tolerance and flexibility of the time-honored brand.