Study On The Fashion Design With Interesting Elements

In the highly developed modern society, people have a huge need for spirit.People’s needs of garment also present the tendency of pluralism, individuation and emotionality. Especially the fast pace of life makes people prefer to release pressure with the enjoyable experience.This research is order to meet this demand and provide a development direction about the homogenous garment market.Firstly, this paper analyzed the concept, the characteristics and the form of the interesting fashion design; Secondly, this paper analyzed the development of the interesting fashion design, the causes of interesting design phenomenon and the characteristics of the major consumer groups; Again, the paper researched the main application areas,the design principles, design elements and design methods of interesting fashion design. Then, combined with cases, the paper showed how to use interesting elements in brand; Finally, in view of the market oriented interesting fashion design,this paper analyzed and summarized the problems and value of the interesting garment market, the corresponding development strategy, and forecasted its development tendency.The interesting costume, not only can meet human’s emotional demand, but also have commercial value. This paper enriched the theoretical basis of interesting fashion design, and had practical meaning for enterprise to exploit, design and marketing work.