Material Selection And Differentiated Design Of Food Retail Packaging

As people pay attention to the balanced collocation of food,people are no longer satisfied with just filling their stomachs.The demand for food is increasing and sales volume is increasing,but this also leads to a current situation.Since the sale of food in the fast market does not pay attention to the design of packaging,it is only the basic transportation conditions.These years,people's living standard is getting better and better,people think according to their economic level and to choose more suitable for their own quality of life of the product,if you want to consumers in many commodities even to choose products of famous brand in the first to have aesthetic value in the visual design of brand image establishment,on the choice of packaging materials on the other,the packaging elements considered superior.It is not only necessary to design food packaging that conforms to the aesthetic concept of consumers,but also to promote the quality of grain.Therefore,the selection of materials and differential design in packaging design are the only way for the future development of grain retail packaging.China is a large agricultural country,Heilongjiang is China's highest crop yield,production of various kinds of food,to "Xiaositun" brand of rice packaging Wuchang City of Longfeng township in Heilongjiang Province as an example,through literature survey,on-the-spot investigation method and case analysis method firstly from the packaging material,packaging design on the use of visual elements,mainly on the selection of packaging materials for analysis and research,to solve the conflict between the material selection of climatic conditions,transportation and circulation of the object,and to ensure that the use of these materials are in line with the concept of environmental protection,green.Secondly,through the rational use of visual elements,we set up a unique brand image,so that we can achieve product differentiation design,so that it will not be annihilated in many food brands.Finally,the design of the packaging design embodies the practicality and aesthetic feeling.