Research On The Development Strategy Of SX Calcined Kaolin Company

The twenty-first century world of competition among enterprises competitive,an enterprise to the survival and development,it must be based on the characteristics of enterprises and their internal and external environmental conditions,etc.to work out a match and corporate business strategy,and then through faithful implementation of corporate strategy to achieve corporate strategic objectives.Of China’s enterprises,especially small and medium-sized enterprises,this is not only an important theoretical issue,but also a very urgent and realistic issue.In term of SX kaolin company,this article seeks to study the competitiveness of similar enterprise’s strategy to do some exploration and research.China is one of the most coal resources in the world and has rich kaolin resources in the coal levels to utilize conveniently.The total reserves,proved reserves and long-term reserves of 11.2 billion tons detected.Because the gangue was emissed with kaolin,the environment was polluted.Kaolin products can be widely used in construction,papermaking,dyes,rubber,electronics,petrochemicals,fertilizers,cosmetics,optical glass,fiber and other dozens of industries.But in our country calcined kaolin as raw materials for industrial-scale production started only in the 1990s.The object of this study---SX Kaolin Company is the earlier of calcined kaolin company specialized in producing high-grade calcined kaolin coal products manufacturers.Present its annual production of coal calcined kaolin products can reach 6 million tons,ranking the forefront.As the leading coal companies calcined kaolin,SX Kaolin Company has achieved a rapid development in recent years,but compared with the same industry in other countries,the overall situation of domestic calcined kaolin industry is generally smaller in firm size and the poorer in profitability.Thus,it is far from the demand for the great potential for development requirements.With the help of strategic management principles and methods of strategic analysis,first combined with the SX calcined kaolin company’s actual situation,and then described the domestic kaolin industry status and development trend are described,the analysis of the external opportunities and threats of SX calcined kaolin companies as well as its internal strengths and weaknesses are made.Finally,I worked out the company’s development strategies,proposed programs and measures to implement and control strategies.This paper is of vital strategic significance for SX calcined kaolin companies to achieve great leaps and bounds;while because the calcined kaolin in China’s coal industry as a whole is in a rapid development period,the company’s development strategy on the domestic enterprises also have some reference.