Research On Molybdenum Industry Development Strategy Of Chifeng Aolunhua Mining Co., Ltd

Under the condition of marketing economy,enterprise is an opening system,it can last in the long term only if who can hold its exterior environment for survival and grasp its interior facts,make full use of advantages and keep away from weakness in the rigid competition,make out the development strategy focusing on future.In this article,firstly,based on ChiFeng Aolunhua Mining co.ltd.,analyze and evaluate its exterior environment,field competition combing its opportunity and threaten through PEST analysis and Porter 5-factor model,get to know its core competitiveness on molybdenum,and dig out its interior resources and abilities,thus generalize its advantages and weakness.As above,figure out its development strategies on molybdenum by Swot and Matrix analysis,and shall orient "focus on main business,strengthen then extend".Lastly,carry out the exact proposals and measures to push these strategies around its development.