Guangdong FSX Biotechnology Co.,Ltd.business Plan

With thirty years of reform and opening up,China has made great economic achievements,the overall standard of living has been greatly improved,with the improvement of overall living standards,people on the concept of healthy living increasingly focused on,except through improve diet and physical activity to improve health outside,more and more people outside of your regular food and medicines,will choose to purchase a number of health care products to improve the physical condition.21 st century health care products industry is a new sunrise industry.By 2015,sales of health care products is expected to reach 500 billion yuan.Health care industry in the future has great opportunities and good prospects for development.Guangdong FSX Biotechnology Co.,Ltd.is a company acquisition restructuring of Guangzhou FSX Pharmaceutical Co.,Ltd,Guangzhou FSX health products Co.,Ltd,and Guangdong FSX health care products factory's assets,formed to produce bio-polysaccharide conjugate essence of Chinese medicine high-tech enterprises.Taking Guangdong FSX Biotechnology Co.,Ltd.is a business plan study of the formation of the integrated use of corporate strategic management,marketing,consumer behavior,discipline theory of human resources management,macro and micro economics,financial management,risk management,the development prospects of the project company will be carried out and the problems that may be encountered in the analysis system,to demonstrate the feasibility of the project.From the establishment of the company's background to start,first introduced the company and project profile,the macro environment facing the company conducted a PEST analysis,that the analysis in terms of policy,economy,socio-demographic and technology;industries where the company,with Porter's five forces model to analyze the company's industry environment,on this basis,the company's internal and external environment,SWOT analysis,summarizes the advantages of the project faced,weaknesses,opportunities and threats.The initial development of the company's development strategy from the above analysis.On the basis of analysis of the macro environment and industry environment,based on the summary of the project strengths and weaknesses and the opportunities and challenges;on the basis of the company's strategy,the market demand for products of the project conducted a market survey,lock the target customers of the project,It analyzes the key factor in business success in the market on the basis of survey data combined with industry characteristics,application 6P theoretical tools to develop the company's marketing strategy,develop a marketing and service plans for business operations and management planning,the use of the payback period method,NPV,IRR,pro forma balance analysis,profit analysis,prediction methods,from a financial point of view of the company's future financial condition and return on investment did a correlation analysis.During operation,the risks may be encountered in the analysis and risk countermeasure analysis.Through the above analysis of the project feasibility study proved that the project has good prospects for development,feasibility strong,high rate of return.The plan will greatly enhance investor confidence,at the same time,the paper also as a guiding framework document formally run,with high practical value.