BE It Product Marketing Strategy Pharmaceutical Companies In Shandong Area

Diabetes is due to human pancreatic insulin secretion and impaired function of a class of biological and the occurrence of chronic diseases.Diabetes is a chronic disease with high prevalence rate,and is more and more high prevalence trend.The high incidence of chronic disease and disease of irreversible and late complications of the diabetes drug market has a strong rigid demand.In 2015 the clinical diabetes medication market 18 billion 300 million yuan,which accounted for 60% of oral hypoglycemic drugs.The German BE pharmaceutical company,is one of the world famous pharmaceutical manufacturers.Has been in the leading position in the field of diabetes treatment.1990 Germany headquarters R & D a new oral hypoglycemic agents T products,T products in 1995 in China after the listing,sales have been in leading position,in marketing to build a successful concept of postprandial hyperglycemia,and quickly occupied the this important segment of the market,become the first brand of hypoglycemic agents.But with the continuous expansion of the market,the increasingly fierce competition,how to maintain the leading position of T products now is a problem worth considering.The in this paper based on the relevant theory and methods of STP,the pest and SWOT,from four aspects of political,economic,social,technological and other introduced macroscopic development environment of SBE pharmaceutical company T products;then analyze the T product of industry competition,build the T products in Shandong area of SWOT analysis model,find the T products in the market competition advantage,weakness,opportunity and threat from two aspects of the same type and different types of products.At the same time,this paper in clear t product market positioning based,using STP marketing theory product market segmentation,from four aspects of product,price,channel and promotion put forward suggestions on how to optimize t of product marketing strategy.Finally,through the clear T products in Shandong regional marketing strategy to carry out the steps,methods,difficulties and solutions,as well as evaluation,and improvement aspects,in order to ensure the implementation of marketing strategy,T products sales in the market in Shandong and lay a good foundation.