Research On G’s Asset Management Business Development Strategy

Asset management business contemporary Chinese securities industry, financialbusiness innovation and transformation breakthrough. Asset management business inChina has nearly20years of development, China’s financial system and isaccompanied with the international standards developed gradually with huge marketpotential in the emerging field, and asset management business is widely recognizedas the "eternal blue ocean."2012, China ’s wealth market worth more than100billion, an annual increase rate of25%, the number of high net worth and monetaryinvestable assets of$100,000to$2.8million. China ’s asset management market inthe future will be a new profit growth point, and it will be the most competitive fields.Asset management business core competence is innovation. Asset managementbusiness both launched financial products, while for high-end customers arepersonalized wealth management portfolio, which requires brokers to proposepersonalized solutions, relying on personal wisdom and experience, there is nostandardized competitive template Therefore, the core asset management businessinnovation and competitiveness, as long as continuous innovation, to providecustomers with better asset management solutions to asset management in businessareas fierce rightful place. Meanwhile, the asset management business compared toother financial services is still in the exploratory stage, after all, the development ofChina’s asset management business has just started cultivating excellent brokers andmature markets will take time, therefore, the development of China’s assetmanagement business is to improve primary quality and expand its influence.G Company as the asset management business started earlier, the concept isrelatively mature, wide coverage of the brokerage business has become China ’s assetmanagement business leader in information technology, wealth management field to lead the industry. However, G companies in the asset management businessdevelopment is also facing a number of problems, which both our asset managementsystem is not perfect, asset management market is still in cultivation period, overlystylized asset management business, resulting in pension, pension funds and otherlarge difficult to enter the amount of government funds and other macro issues. Alsohas its own micro-enterprise issues, brokers lack of innovative capacity, personnelquality is not high, backward technology platform. For G’s facing the development ofthese problems, the use of a SWOT analysis, the G asset management businessdevelopment environment and other internal and external factors were compared andanalyzed, especially for the non-cyclical asset business judgment and future hugewealth management market Company G is expected to have prompted the firm toincrease the asset management business expansion, that judgment is universal.G’s asset management business expansion needs more open and orderlymacroeconomic environment, you can meet the state policy in the asset managementmarket will continue to improve regulation, in particular, to encourage innovationwill be further relaxed; Meanwhile, as China’s middle class growth and wealthmanagement, urgent needs, G companies according to their own strategicdevelopment goals of the asset management business trends and financial needs of theproduct of the form, financial electricity supplier of the financial sector integration(integration of an account, similar to the Merchants Bank card, another client canobtain one-stop financial services, suppliers need comprehensive business platform,can be superimposed services.) proposed Internet banking, institutional banking andwealth management, these three areas will be the future of reform and innovation G’score.