Research On E Bag Washing Marketing Strategy Of Gansu Jiamei Jing Trading CoLtd

The advent of the "online laundry" era makes many traditional entity laundries look at the Internet resources,and the O2 O online washing platform provides a new concept of laundry model for users,making use of its line advantages to achieve the perfect docking of lines and lines.e bag washing is a well-known brand in the O2 O personal clothing industry.Gansu Jiamei Jing Trading Co.,Ltd.has obtained the qualification to cooperate with it.This article takes e bag washing in Gansu Jiamei Jing trade Co.,Ltd.as the research object,and studies its marketing strategy.This paper studies the e-bag washing marketing strategy of Gansu Jiameijing Trading Co.,Ltd.by raising questions,analyzing problems and solving problems.Firstly,this paper makes a detailed analysis on the marketing status,marketing problems,macro and micro environment of e-bag washing in Gansu Jiameijing Trading Co.,Ltd.SWOT theory is used to analyze the advantages,disadvantages,opportunities and threats of e-bag washing in Gansu Jiameijing Trading Co.,Ltd.Secondly,using the theory of target market strategy,this paper analyzes the market segmentation,target market selection and market positioning of e-bag washing in Gansu Jiameijing Trading Co.,Ltd.Thirdly,the paper focuses on the marketing strategy of e-bag washing service of Gansu Jiameijing Trading Co.,Ltd,which includes service,price,channel,promotion,personnel,visible display,service process and so on.Finally,it puts forward the implementation of e bag washing marketing strategy of Gansu Jiamei commerce and Trade Co.,Ltd.The research results of this paper have guiding significance for the formulation of marketing strategy of Gansu Jiamei Jing Trading Co.,Ltd.and have reference value for the marketing of online laundry service operation enterprises.