A Home Appliance Centralized Purchasing Platform Business Plan

In 2013,the Chinese household appliance industry said goodbye to the large-scale consumption stimulus policy and returned to the normal rhythm of market regulation.As the industrial transformation and upgrading has begun to bear fruit,the brand value,brand competitiveness and profitability are significantly improved,and the brand competition in the home appliance industry is increasingly fierce.With the improvement of consumption level,consumers' awareness of the brand and the continuous improvement of loyalty,small and medium-sized brands are gradually being eliminated.With the development of the whole industry maturity,electricity channel development speed,the speed of online and offline sales integration quickening,online and offline marketing interactive sales become a trend of home appliance sales channels,the enterprise must see the change of the whole flow field,and adjust its brand strategy.The e-commerce of the channel further enhances the entry threshold of the industry,and a batch of enterprises that can only assemble and manufacture the innovative enterprises will be eliminated.This article through to the company A home appliance business plan of the development of the business plan of centralized purchasing platform research,of "four filling body,interconnectivity" business model for adequate and effective analysis and evaluation,A comprehensive understanding of the domestic home appliance industry small and medium-sized enterprise development present situation,the disadvantages,formulate feasible development strategy.Through the marketing and financial planning in detail "four filling body,interconnectivity" business model of the concrete implementation plan,through the analysis of home appliance market,understand the main competition situation,this center on SWOT analysis,to find out the external environment such as bring to the company's opportunities,threats,and its advantages and disadvantages.Research and analyze the market segmentation and positioning of the company,and formulate the company's product strategy,pricing strategy,channel strategy and promotion strategy.Through the financial plan,on the economic and financial risks,the marketing strategy on the feasibility of this model,and through the financial break-even analysis and sensitivity analysis,to determine the model may face risks and financial ability to resist risks,find out the main factor that has influence on scheme and risk,and puts forward corresponding risk prevention measures.Demonstrate the results that the business plan to determine A company's "four filling body,interconnectivity" business model for small and medium enterprises have A strong appeal,better financial profit ability,the investment risk is smaller;The business plan makes full use of the financial resources,operating resources and human resources of the enterprise.The project is in line with the national policy,and the feasibility and credibility are higher.The business plan takes into account the enterprise's internal and external environment,the target market,the opportunities and threats it faces,practical and achievable,and provides good development opportunities for small and medium-sized enterprises.