W Co.,LTD,Financial Statement Analysis And Business Strategy Adjustment

With the rapid development of global market economy,and the retail industry more mature and stable,between competition of enterprises are increasingly fierce,the business scope of the modern enterprise and organizational structure are also becoming more and more complicated.Especially in the past year,many companies declined because of the shortage of funds and even bankruptcy.So controlling financial statements appears more important.Through the analysis of financial statements,we can understand the status of the company's financial position,profit and loss and cash flow,and find that the lack of company management,and timely adjust enterprise management strategies,the enterprises are victory in the fierce competition.This paper uses the case study,literature query and financial index analysis.Through in-depth study of W co.,using the methods of horizontal analysis,vertical analysis,and financial ratio analysis,processing and screening the financial statements of the company,getting effective data analysis,and then findding some problems in the management of the company,and finally putting forward reasonable suggestions in view of the problems.These studies have found that retail industry had many problems under the impact of the environment.The first was that a wide variety of goods made great difficulties to the cost accounting;next,the backlog of inventory was also another problem;finally,the bank loan were more.Aiming at these three questions paper: in terms of cost accounting,researching and developing software of finance and business all-in-one;in terms of inventory,setting up safety stock evaluation,making safety stock and reasonable purchase;In terms of the loan,strengthening the sense of capital management,reducing the outflow of funds,making the enterprise capital flow filling.