Research On The Marketing Strategy Of Agricultural Products Of JC Compan

The progress of science and technology has brought revolutionary changes to agricultural production mode,and agriculture is developing towards mechanization and scale.At the same time,people’s income level has been significantly improved after reform and development,which has brought about hierarchical and diversified changes in people’s material and cultural needs.Traditional agricultural production mode can no longer adapt to the changes of current economic development,so reform is imperative,and diversified agriculture oriented by market demand will become the mainstream of future development.China’s rural economic development in recent years has been the Chinese government focus on the field,but in general,the rural economic reform and the overall effect is not obvious,in most rural areas rural economy industrial chain is not as expected to form and perfect,in view of the agricultural production,processing,promotion,marketing and so on each link all still have bigger problem,still need to analyze the reason,Find the root of the problem and make relevant measures to solve it.Taking GUIZHOU JC Agricultural Products Company as the research object,Use PEST theory to analyze the marketing environment of JC company agricultural products,and on this basis,combined with the current marketing status of the company.Discover the current problems of JC Agricultural Products Company.Combined with 4P marketing theory,the marketing combination strategy of JC agricultural products company is put forward: product strategy focus on the classification of green organic rice products,the construction of green organic rice finished product processing products industry chain,the improvement of product quality,green organic brand promotion,certification and other aspects;Price strategy is mainly a reasonable use of different pricing methods,Give full play to the characteristics of each pricing method;Channel strategy is based on the Internet,Develop green and organic agricultural products marketing channels,Based on the green logo,Establish agricultural products distribution channels,Give full play to the role of traditional direct selling channels,Make full use of the government policy to support farmers to carry out product direct product sales;Promotion strategy is based on the basis of clear consumer groups,Training of green marketing personnel for green products,Develop portfolio promotion,And make full use of various platform advertising,Advertising for green products.This paper discusses the marketing strategy of JC company’s agricultural products from multiple angles,which has great practical application significance for the sustainable development of JC company.