| In today's world,both in developed and developing countries,corporate strategies are important because they can affect the most important and fundamental issues in the future development of the company.More and more companies have begun to attach importance to the establishment of enterprise development strategies.If enterprises make mistakes in the formulation and implementation of strategic objectives,they will inevitably lead to the obstruction of enterprise development and even to bankruptcy.Each country needs to use export trade as an interactive development activity with the world.On the one hand,it can provide the countries in the world with the products it needs.On the other hand,it can provide related job opportunities for the country.Among them,countries with strong export trade include China,the United States,Japan,South Korea,and Germany.The reason why the economies of these countries are strong is because they have a strong economic and export base.It can thus be seen that,at the national level,discovering,promoting,and importing and exporting products in its own advantageous areas is equivalent to grasping the key to economic development.In recent years,many countries in Vietnam have transformed their companies into joint-stock companies.In addition,there is a relatively high threshold for entry into the WTO.In the face of increasingly fierce competition,state-owned enterprises cannot continue to implement subsidies as before,and must change their development strategies.State-owned enterprises should be staked or bankrupted as much as possible.Therefore,if we want to make our domestic enterprises develop very well,under the current world economic development situation,we must do a good job of strategic planning of enterprises as soon as possible,discover,promote and import and export products in our own advantageous areas.This article selects the representative of VINACONEX,a national company that has already achieved shareholding,and the company has changed significantly compared to its previous development strategy.This article studies the background,development strategy and strategic management practices of VINACONEX,which focuses on the company's development strategy.During the research process,the company adopted the SWOT strategy analysis tool and adopted the PEST analysis of the company's macro environment to develop a new development strategy for VINACONEX.In addition,this article uses Potter's incompetent desolation to propose a development strategy for VINACONEX.This article seeks to be closely linked to reality during the research process.Pay attention to the plausibility of strategic implementation.This article has reference value for the import and export industry. |