Study On Cost Management Of A E-commerce Enterprise

In the past five years,Chinese e-commerce enterprises have shown a rapid development trend.Due to the continuous development of Internet information technology,the competition of e-commerce enterprises represented by B2C has entered a stage of white-hot.With the continuous improvement of logistics and transportation and third-party payment systems,the number of e-commerce companies is also increasing.In order to improve the market competitiveness of e-commerce companies,it is necessary to properly control the existing business operating costs.This paper introduces the value chain,operation cost,e-commerce and other theories by taking the small and medium-sized e-commerce company as a case and combining the research status of cost management in domestic and foreign e-commerce enterprises.Firstly,the value chain and cost drivers of A e-commerce company is analyzed.Secondly,from the perspective of capital flow,logistics and information flow,the problems of A enterprise cost control are expounded.Finally,in response to the above problems,relevant improvement measures are proposed.The analysis found that the main problems of A e-commerce enterprise cost control include insufficient R&D investment,high logistics cost,and excessive dependence on third-party payment.From the three aspects of capital flow,information flow and logistics,relevant improvement measures are proposed for the cost control of A e-commerce enterprise.First of all,A e-commerce enterprise need to improve the informationization level of logistics management,establish a standard logistics management system,control reverse logistics costs and inventory cost control from the perspective of supply chain.Secondly,it is necessary to control the development of information systems and personnel compensation costs and build an efficient and secure information network.Finally,A e-commerce company should establish a payment system suitable for their own development,choose an appropriate e-commerce financing plan,and effectively prevent the hidden costs of e-commerce.