Public Acceptance Of Green Packaging Research

Implementing the "green packaging" policy is an important measure for developing green ideas and realizing green development methods.In the process of circulation,packaging plays a role of protecting products,facilitating storage and transportation,promoting sales,and providing convenience for production and consumption activities.Although packaging occupies is part of the cost of business operations,the necessary product packaging is still essential.Company focus on the efficiency and performance of green packaging,as well as the emphasis on improving the coordination between packaging and the environment.Packaging is essentially an addendum to the product.The general public has the final disposal rights.If the company at the initial stage of product packaging is conducting spontaneous research and design publicity,then the selection and disposal phase of packaging is mainly"personal behavior" that is independent of the company' s line of sight and society control.Therefore,whether packaging can ultimately achieve the "green effect" expected by society and enterprises,public recognition and conscious cooperation play a decisive role.On the basis of reading a large amount of literature and materials,this article systematically sorts out the research of many scholars at home and abroad in the green packaging and public.Taking green packaging as the theme of the article,and taking public acceptance as the starting point,the influencing factors of the public's willingness to green packaging are studied.Using the structural equation method and Amos software,based on plan behavior theory,fusion technology acceptance model and norm activation theory determine the comprehensive evaluation model of public acceptance of green packaging.The relevant data of public acceptance of green packaging were obtained through questionnaires,the reliability and validity of the data were tested using Spss.They were brought into the theoretical model of planned behavior and the extended model,and the final model was determined through the calculation of relevant data,and the model hypothesis was tested.Using this method to obtain public awareness of the usefulness of green packaging,awareness of environmental responsibility,and public perception behavior control have positive and significant impact on the implementation of public acceptance.And conduct multi-group analysis based on demographic characteristics.In order to enhance the public's willingness to accept green packaging and to protect environment,provide targeted recommendations to the public,businesses,and government.Finally,the article summarizes the research results and deficiencies of this article,and according to the deficiencies of this article,points out the direction of future research.