Research On Marketing Strategy Of Power Sports Product Entering China

China keeps fast growing for more than 20 years,the wealth accumulation and consumption ability of Chinese people are surging as well.A lot of new developing industries,companies and products are entering this world's largest market.The leader of the power sports industry,which is Bombardier Recreational Products(BRP),is one of the new entrants.BRP established their branch office in Shanghai in 2012,opened their regional legal entity and went dealer-direct in 2015.Now their product line in China includes personal watercraft,all terrain vehicle and snowmobile.The business grows significantly in the past 3 years with a lot of great things happening and a lot of challenges.I'd like to investigate more on the marketing strategy,and try to optimize the current marketing plan to make sure the future growth is sustainable,and the consumers and government are happy and beneficial.This below article is based on the current status of BRP China,and leveraging the great marketing theory,which is STP and 4P.Analyzing the external opportunity and challenges by going through politics,economy,society and technology status.Analyzing the internal status by going through product,promotion,place and price strategy.Trying to solve the problem of the consumer and accomplish the regulation of the industry so that BRP can have a sustainable growth in this land in the future.Power sports industry is just starting in China,and I believe there will be more and more international and Chinese enterprises stepping into this industry.The research of this article can be used for further study.