The Research Of Differentiated Marketing Strategy Of Heyuan Lead Routes Sports Company

Compare with many large cities which have relatively mature sports marketing, Heyuan city also show its immature, there is much to be desired.In order to realize the healthy development of Heyuan sports marketing, and achieve the innovation, the need for Heyuan Sports Marketing has a comprehensive grasp of current situation and find out the problems, which made the development of sports marketing for Heyuan, strategic planning and recommendations.This comprehensive economics, industrial economics, sociology, sports economics, sports industry, science and other disciplines, first introduced differentiation strategy, SWOT analysis, Porter Five Forces Act and other basic concepts; then using literature data, logic analysis and other research methods, described at this stage Heyuan sporting goods industry status and development trends.Secondly, it cited market conditions for sports development routes were analyzed. Finally, the study cited the price of flights between sporting goods company strategy, channel strategy of differentiation, service.differentiation strategy and brand image differentiation strategy, and proposed the implementation of differentiated marketing strategy for the protection measuresFirst, increasing investment, improving the hardware facilities; second, improve the company of the system, strengthen financial and performance management; Third, strengthen the human resource management, enhance the quality of the staff; Fourth, improve the corporate culture, strengthen the sense of social responsibility.