Research On Investment Management Of Southern Soft Drinks Company

Southern soft drink Co.,Ltd.was formerly a wine flavor soda factory.Its construction began in 1970.The company employs more than 1000 people and has a large number of business sectors.It has been involved in many fields,such as health wine,alcoholic beverage,special food,real estate development,trade,starch and oil production,Internet,logistics and so on."Southern Health Wine" as its classic old brand products,well-known local,successive generations,ancient and exquisite brewing techniques is outstanding in all parts of the world,known as six parties.In order to expand and strengthen the health wine industry,to further develop the wine flavor food industry,to better expand the diversified market,rapid development of real estate,trade,starch,oil,the Internet and even logistics and a series of business sectors,Southern soft drinks in 2013 launched a "new health industry chain" development strategy.We will strive to develop trade and investment,promote supply chain finance,expand financing channels,promote the integration of upstream and downstream enterprises,and strive to ensure the in-depth development of the company's industry needs.The launch of the "new healthy industrial chain" has greatly changed the company's investment strategy.Southern soft drinks have turned to diversified investments.While focusing on the development of real estate and trade,the company has also begun to develop marginal business sectors such as starch and oil.Southern soft drinks' performance fluctuated over the years,but it has been steadily growing.However,the company's profits have been greatly hit since the strong investment in 2013,and this blow did not show a weakening trend with the development of diversified business in subsequent years.The company's profits have been declining year after year,and the loss has gradually been unable to stop.Talent is beginning to drain,and the entire company is exhausted and badly damaged.Originally full of vigor,the strategy of transforming and diversifying the new industrial chain has not brought the hope of the company's profit expansion.Instead,it is like a nightmare,opening the doors of the decline of soft drinks in the south.The gloomy situation of soft drinks in southern China has challenged people's rationality of diversified investment development.This paper probes into the investment situation of Southern Soft Drinks Co.,Ltd.It takes Southern Soft Drinks Co.,Ltd.as the research object,analyzes the investment management problems of Southern Soft Drinks Co.,Ltd.in the three aspects of operating investment,controlling investment and other equity investment,and makes an effective and clear analysis of the irrationality of the lack of investment in Southern Soft Drinks Co.,Ltd.The investment management of soft drinks in southern China is analyzed and reasonable solutions are put forward.Specifically,there is a lack of investment in operational investment,a lack of in-depth evaluation of subsidiary projects in controlled investment,and a lack of strict supervision on other equity investments.Enterprise investment behavior has always been one of the hot topics in enterprise management,and it is also a very important research topic in the field of corporate finance.Investment,as a very important part of enterprise financial management,plays an important role in promoting the growth and development of enterprises.Moreover,the income from investment is an important basis for future cash flow growth of enterprises.As one of the most important financial management decisions,investment decisions have a direct impact on the level of profitability and operational risk of enterprises,but also affect the financing and dividend distribution of a series of corporate financial policies.In view of a series of problems caused by unreasonable diversification of investment in soft drinks in South China,this paper puts forward some feasible suggestions,such as strengthening business investment,attaching importance to pre-and post-evaluation of controlled investment,and strengthening the management of other equity investment in enterprises.Through the case study and empirical analysis of the enterprise,it can effectively control the traditional process enterprises,and provide a realistic scheme for the improvement of corporate governance and financial level,as well as a reasonable investment layout and financing path selection.In addition,exploring the diversified investment mode of traditional enterprises provides theoretical and practical significance for the transformation of traditional enterprises,the improvement of profit margin,the protection of intangible cultural heritage and the growth of enterprise brand.