Research On The Implementation Strategy Of Chinese Herbal Medicine Planting Project Of A Group

A group is a diversified company,established in March 2010.The business is divided into three major parts: Chinese medicine sector,pharmaceutical logistics sector,real estate sector.And the traditional Chinese medicine sector is the main business of the group.Business began to stagnate in the past two years,the reason is: first,the medicine logistics sector has brought the lack of management,talent after the rapid expansion.Second,the real estate business is shrinking.Third,the traditional Chinese medicine sector is affected by supply price and quality instability of Chinese medicinal materials(Banlangen,Motherwort),and development is restricted.The traditional Chinese medicine sector is the main business,and the supply of Chinese medicinal materials must be solved thoroughly.In order to accelerate the development,A group has formulated A five-year plan(2018-2022).The traditional Chinese medicine sector is the key point of development,while the implementation of Chinese herbal medicine planting project is the most important.This paper focuses on A group to implement the Chinese herbal medicine planting project,and based on SWOT analysis.According to A group's development present situation and the national policy of "agriculture,rural areas and farmers" and Chinese herbal medicine and traditional Chinese medicine development direction,using the sample analysis,comparative analysis,statistical analysis,financial analysis,market cycle assessment methods.Then making a scientific strategy such as the analysis,comparison and study on the Chinese herbal medicine planting project.This paper analyses the advantages of A group in the implementation of Chinese herbal medicine planting projects.First,the policy support of governments at all levels in land transfer and the construction of Chinese herbal medicine planting base.Second,the brand influence of A group.Third,A group has large number of talents and technical reserves after plant experimentally in Chinese medicinal materials for 10 years.Fourth,the demand of SS pharmaceutical company of A group for Chinese medicinal materials.Fifth,perfect sales channels.A group unites more than 100 H province medicine commercial companies and set up "A medical association of business" after development in past ten years.Realizing the drug "unified information,unified purchase,unified distribution,unified billing" and the deep coverage of sales channels to counties,townships and villages.This paper consider climate,soil,traffic location,large-scale agriculture policy and local government environment thoroughly.This paper divides the strategic plan of Chinese herbal medicine planting project into three stages,which will be implemented step by step in the next five years,and the profit of project implementation is measured in detail.In addition,it has carried out a detailed strategic planning from the aspects of production,marketing,logistics,human resources and investment and financing management.Finally,developing the safeguard measures of the project from the prudent management and full consideration to every possible risk and difficulties.Studying from the organization's security,cultural security guarantee of brand strategy and risk control.Including the establishment of scientific organizations and top-level design;Promoting the construction of corporate culture actively and guide the development of the company with advanced corporate philosophy and culture;Focusing on the company's brand building and publicity,and using a variety of means to improve the market recognition and brand recognition;Establishing a scientific risk control system,preventing risks in advance and dealing with risks in a timely manner.Then guarantee the steady development of enterprise.