Research On The Development Of Bancassurance Of Henan Rural Credit Union

In recent years,with the deepening of interest rate marketization and the intrinsic requirements of inclusive finance,the traditional deposit and loan spread profit model of Henan rural credit union is facing severe challenges.Vigorously developing intermediary business and realizing the leap-forward development of intermediary business is not only the main way and important content of transforming development mode,coordinating assets and liabilities,but also an important measure to actively respond to the country's accelerated business transformation and adjustment of income structure.As a stable income intermediate business,the inevitable outcome of the integration of insurance capital and bank capital development,the bancassurance business is becoming an important means for financial institutions to open up new markets and increase profit margins.Major commercial banks have increased their use as an increase.An important channel for business revenue sources.Since the establishment of the bancassurance business in 2006,Henan Rural Credit Union have done some work,and achieved certain results,but in recent years,premium income,agency procedures Both fee income continued to fall,and the bancassurance business was in a state of stagnation.In view of the above phenomena,based on the development motivation,development history and development status of Henan rural credit Unions,this paper finds that the rural credit union have a low level of bancassurance cooperation,a single sales channel,unbalanced business development,and per capita production.The problems of low efficiency,insecure customer insurance,and relatively chaotic management are further analyzed from the aspects of internal management of rural credit union,scientific and technological means,degree of cyber insurance cooperation,employee composition,customer group structure,and differences between banks and insurance industries.In combination with the historical opportunity of Henan Rural Credit Union to achieve the insurance level concurrent agency qualification certificate at the provincial level,the development suggestions are given: promoting the reform of the system and mechanism,strengthening the linkage between the upper and lower levels,deepening the level of cooperation in the banking business,and optimizing the structure of the banking products.Accelerate the construction of the Yinbaotong system,innovate the sales model,continuously optimize the customer's age structure,increase recruitment,improve the composition of employees,and do a good job in risk prevention and control measures,in order to achieve the overtaking of the curve,to achieve the standard,healthy and rapid development of the bancassurance business.