Research Of Development Strategy On Liangshan Rural Credit Union

This paper selects Liangshan Credit Union which located in the western region as the research object, Through analyzing macroeconomic, local environment, competition in financial markets, the strengths and weaknesses of Liangshan credit Union, opportunities and challenges, we research its development strategy, providing reference for Rural Credit Union in poor minority areas to actively respond to the macro and micro economic and financial situation changes, to solve the bottleneck restricting, to accelerate the reform and development, to achieve sustainable development.Above all, In the external environment, internal management, regulatory and other aspects, the necessity and feasibility of development strategy of Liangshan Credit Union were full demonstrated.Secondly, this paper analyzes the overall environment of Liangshan Credit Union and development trend of banking sector. By analyzing external environment of Liangshan Credit Union and competitor, clear and definite the major development opportunities and the overall business environment of Liangshan Credit Union. Then, a SWOT analysis of Liangshan Credit Union is conducted, the problems and development opportunities of itself is defined. Lay the foundation for the development strategy of Liangshan Credit Union.Then, on the basis of clear development strategy position and direction, make a in-depth analysis on management system, business development, industrial cooperation, business channels of Liangshan Credit Union. and propose measures of implementation. About management system, mainly analyze and discuss the corporate culture, human resources systems, risk management, product development, information systems five aspects; On business development, make concrete proposals from the "three rural" business, the company’s business and individual business; Other, recommend looking for strategic investors, introduce management concepts and advanced techniques; About business channels, specific requirements are proposed in the physical channels, electronic channels and services.