Research On The Countermeasures Of Rural Tourism Development In Huhehaote

Huhehaote rural tourism has been developing continuously in the problem,and it also brings about non-utilization factors while improving the level of agricultural economic development.Based on the data of rural tourism in Huhehaote,this paper probes into the problems and causes of its development according to the logical path of "finding problems--analyzing problems--solving problems--solving problems",and puts forward the corresponding suggestions to promote its development based on empirical analysis.Firstly,this article mainly expounds the background of the topic,the purpose and significance of the research,the current situation of domestic and foreign research,the research ideas and contents,the research methods and routes,etc.,and defines the relevant concepts and theoretical basic research,mainly defining the definition and content of rural tourism.From the theory of sustainable development,ecological economics,experience economy theory and other theoretical and practical basis,the development of the current situation is studied.Second,it mainly studies the current development of rural tourism,analyzes and summarizes the development situation of rural tourism from the development situation of Hohhot,the distribution of resources,and the development model of rural tourism,summarizes its development advantages,and surveys its tourists 'wishes.Through the questionnaire survey to understand the attitude of tourists to rural tourism,access to information,the purpose of tourism,existing problems and the suggestions given,through the questionnaire survey can fully understand the direction of its development.Thirdly,it analyzes the problems and causes in the process of its development.Among them,the problems are: the amount of investment in rural tourism funds is small,resulting in the weak infrastructure construction;The single category of rural tourism products can not meet the overall needs of tourists;The marketing strategy of the enterprise is less,and it is impossible to form a professional industrial chain;Tourism enterprises lack a unified management system,the market is more chaotic and so on.These problems are unavoidable in the development of rural tourism in Hohhot.From the point of view of causes,the main manifestations are economic factors,institutional factors,and corporate factors.Finally,to rationalize its development,it is necessary to increase capital investment in the development of infrastructure;To improve the development model of rural tourism to meet the needs of tourists;To create a self-brand to broaden the marketing strength of rural tourism;To rectify the tourism market to improve the level of enterprise management;We need to build material civilization to improve the quality of service personnel in enterprises.