Research On The Market Strategy Of Wetland Park Based On The Development Of Leisure Tourism Industry

At present,more and more development tasks in China promote the development model of economic,social and ecological benefits.Wetland parks have been divided and promoted the construction of wetland parks in accordance with the provincial and urban dual levels of the country.The management of ecological resources and the maintenance of species in China.In view of the relevant academic research on the capital and system of the construction and operation of wetland parks,this project,which needs the government to strengthen investment and support,has been proved in a more long-term dimension,but also shows that the follow-up of the social and market follow-up needs to be further cultured so that the government will be helpful to the government.The task of construction and implementation is more rapid.In addition,the construction strategy of the sponge city has been supported by the application technology,which also provides more opportunities and energy for the construction of small scale wetland parks in various places and the mining of the local leisure tourism market.Therefore,based on the development of the leisure tourism industry,the development of the wetland park market strategy needs to take a deep consideration of the situation of the wetland itself and its maintenance plan.At the same time,it puts forward the management case which has the local characteristic culture style and can jump off the traditional attraction of high-quality customers' civilized garden.High quality and high quality marketing suggestions,to find out the local characteristic and differentiated brand charm value,is the market strategy that wetland parks need and match.Based on the systematic research and analysis,this paper puts forward the subsequent marketing proposals in accordance with the status and problems of the development of wetland parks in China,hoping to give some practical ideas and requirements for the problems and requirements of the market development and management of Wetland Parks under the background of the development of leisure tourism industry in China.It also provides some guidance and reference for related research and practice in the future.Finally,the following conclusions are obtained:1.through literature analysis and theoretical research,the difference and connotation of Urban Wetland Park and National Wetland Park are analyzed.Based on the theory of diamond model and strategic management theory,the analysis conclusions for the market strategy of Wetland Park Based on the development of leisure tourism industry are given,that is,the guidance and difference of strategic publicity.The project of dissimilation theme competition,customer oriented marketing service and pluralistic development function has industrialization development path.2.through the analysis of the situation and case study,the PEST analysis is carried out on the external development environment of the policy,economic,social and technical thinking of the wetland parks in China,and combined with the case analysis,the strategic direction of the future operation of the wetland park is put forward,that is,the market demand complex is the mainstream and the tourism experience is the competition.Key and theme characteristics are the way out.The value-added services of related industries and diversified formats determine the scope of four strategies for subsequent consumption.3.unfold the overall systematic strategy research,based on the 4PS theory to explore the wetland park market strategy based on the development of leisure tourism industrialization,and get a series of suggestions which are beneficial to scale,urbanization,internationalization and superiority development,namely,product differentiation,serialization,full ecological development,price standardization and addition.Strong consumer protection,diversified channels,rich leisure scenes,suitable customer group marketing services,promotion internationalization,and relationship recombination.4.based on the overall research results,it puts forward supplementary suggestions,and gives the guarantee measures and innovation suggestions on the following development requirements for the development of the wetland park market strategy for the industrialization of leisure tourism.That is,ramming the sustainable development from the ecological management standpoint,strengthening the strategic development and deploying of the National Wetland Park,and promoting the overall development.The improvement and management of the completion effect will serve as the back end of the value chain innovation and upgrading.