Marketing Strategy Research Of D Science And Technology Company

With the accelerated development of modern society in recent years,the practical demand for information technology has been continuously increasing.Some small and medium-sized technology companies start to enter a new market environment.Facing fierce market competition,they are in urgent need of seeking the market strategy suitable for their own development.D technology company is constantly seeking the market strategy under such environment.D technology company is a small and medium-sized technology company with a short history of development,which is committed to the research,development,production and sales of video,imaging,and surveillance technologies and products.In recent years,D technology company has achieved rapid development and continuous innovation with the help of the favorable market conditions.It has accumulated a certain market share in the field of video security nationwide and has obtained certain market development opportunities.Based on this situation,D technology company is required by the overall development features and future trends of the security industry to enhance its technical strength,expand its product range,strengthen its marketing level and method,and formulate more perfect marketing strategies in order to better meet the development needs of the industry.In the research process,the paper will focus on the research on the marketing strategy of D technology company,conduct a comprehensive research and analysis by fully combining with the development status of D technology company's marketing strategy,and further put forward the corresponding marketing strategy based on the basic procedures of "theory construction-phenomenon analysis-strategy presentation".The research approach of the paper is to use theories such as STP marketing and Michael E.Porter's competition strategy to summarize the practices in a bid to establish a perfect research system.In this system,an in-depth analysis is made for the marketing strategy of D technology company through the overall planning method,thereby enabling D technology to improve marketing performance effectively and further enrich the practical marketing experience of the company.Finally,the paper presents that D technology company should formulate a marketing strategy and integrate theory with practice,and based on the theoretical basis of the paper,also presents that the marketing strategy of D technology company should demonstrate its future development direction and prospect well.According to the marketing strategy of D technology company,the paper develops corresponding marketing strategies and guarantee measures,mainly including setting up a more perfect marketing organization system,promoting the construction of marketing team,establishing a competitive marketing compensation system,enhancing employees training and promoting the construction of corporate culture,in order to boost the healthy development of the company.