| At present,the social development is extremely dependent on energy,whether the existing period of the demand for energy is the future for a period of time for the lack of energy concerns about the trend,which will become an important factor affecting China’s economic development.But even in the energy crisis now,energy development and utilization has always been at a low level.China’s future energy development strategy.We must pay attention to the structure of the gradual transfer of using fossil fuels as the main development depends on the ecological development,and to seek energy,such as non fossil energy,multi economic development and great progress in the formation of flexibility support.Non fossil energy development,wind power resources Is the energy development and utilization of resources.In the new energy gradually popular today,wind energy resources is gradually becoming an important resource industry development.At present,China’s wind power development and utilization of resources is gradually occupy the most important position in the field of new energy power generation project.The technology is advanced,generating a larger scale,the most successful commercial operation.Under this developing background,Goldwind has become a successful example of wind power resources.In this paper,gold wind technology company as a case study,analysis of the formation of effective marketing strategy development,and one of the problems of the corresponding strategy,which is expected to provide a reference for the golden wind science and technology company.Its main contents are as follows:The first chapter is the introduction,which mainly describes the background and significance of this research topic,domestic and foreign research review,research framework and research methods,innovation and deficiencies,presenting the research overview,and lay the foundation of the thesis.The second chapter elaborates the theory related to this paper.On the product life cycle theory,technology marketing theory is described in this paper,which provides the necessary theoretical support for the follow-up study.The third chapter mainly introduces the general situation of wind power industry.Firstly,the wind power industry development scale of specific data analysis;secondly,wind power industry market scientific,accurate market forecast;finally,the status of wind power industry products.chapter mainly analyzes marketing environment of the company Goldwind wind power products,analyzed from four aspects,namely the macro environment,industry environment,internal and external environment,enterprise marketing strategy,provide a theoretical basis for the following proposed countermeasures and suggestions.The fourth Use SWOT and STP strategic tools for the analysis of gold wind technology.The fifth chapter analyzes the marketing strategy of wind power products Goldwind company selection through the investigation,that the marketing strategy of wind power products Goldwind company on the issue,namely: market segmentation positioning accuracy is not enough,Goldwind science and technology innovation ability to improve,industry of overseas market marketing still needs to strengthen,Goldwind customer service service quality should be improved,the supply chain management system needs to be strengthened.At the same time,and these problems are analyzed,the causes of these problems.The sixth chapter is the countermeasures part of the problem,according to the actual situation of golden wind science and technology company,is proposed to optimize the marketing strategy of wind power products Goldwind company countermeasures and suggestions: strengthen the ability of technological innovation,improve the high performance products,active layout overseas markets,promote the internationalization process,improve customer service service system,customer satisfaction attention,manufacturing resource integration,the implementation of optimization strategy,to adapt to the wind power resource distribution,strengthening resource utilization efforts.The seventh chapter is the conclusion.The study mainly gold wind technology company as an example for the wind power industry products in the research,research depth and strength.But because the Goldwindcompany does not cover all of the wind power industry enterprises,so the research results in the application of restrictions,further down the research value. |
