The Study On Marketing Strategy Of China Market Of 3M Novec

Under the background of China rapid economic development,the electronic industry especially handheld devices is develop very quickly and the competition in China is undergoing rapid change,for multinational corporations need to establish Chinese market products,marketing and market development strategy to the sustainability of the common.Therefore,Therefore,3M fluorinated liquid products in China in this fierce competition in the market to be successful,the marketing strategy as an important part of the core competitiveness of enterprises is particularly important.3M fluorinated liquid products in the global market with annual sales of 290 million US dollars and only 2.3 Million in China market,handheld electronic equipment industry is rapidly growing terminal.the advantage of products and technical is not showed.In this thesis,we analyzed the internal environment factors of 3M electronic fluorinated liquid products from the external environment,industrial environment and competitive environment,and analyzed the internal environment elements such as company analysis,product,price,promotion and channel.The strength and weakness as well as opportunities and threats.The marketing strategy of 3M electronic fluorinated liquid products is analyzed and dissected.At the same time,the marketing theory and tools are used synthetically.The SWOT analysis and strategy matching are used to find the accurate market according to the product application classification,customer type and classification,and channel segmentation.Positioning to develop marketing strategies in the sales profit targets,market positioning and customer coverage objectives,the development of the use of 3M fluoride liquid brand and technical advantages of the refinement of marketing channels for the management of strategic guidance,from the following five aspects as products,promotions,pricing,place and customers Covering make a new marketing strategy.Through the precise positioning of marketing strategies to expand 3M electronic fluoride liquid market share in China.