Research On The Marketing Strategy Of Anjia Liquid Milk Products Of F Company

With the progress of the society,the continuous improvement of people’s living standard,consumer goods to present the situation of flowers,so the corresponding to the competition between enterprises is also increasingly heated,it is to the enterprise marketing strategy put forward higher requirements,and the product marketing strategy is an important component of the strategic target in order to perform well.The research object selected in this paper is Anchor liquid milk from--F company.Under the circumstance that the company’s marketing strategy remains unchanged,there are many problems in the marketing strategy of Anchor liquid milk.In this paper,the analysis on the basis of the theory is based on product marketing strategy,combined with the situation of F company,through the F as anchor of the investigation of the status quo of the liquid milk,understand the sales situation,found that the existing problems and the reason analysis,and then targeted specifically to improve liquid milk marketing strategy guiding ideology,of product strategy,price strategy,channel strategy,promotion strategy,the four aspects proposed optimization scheme and hope can be modified through the marketing strategy,help F can play a role in the anchor liquid milk market,the promotion of the competitiveness of the enterprises in the liquid milk market,At the same time,it is also expected to enlighten and reflect on the market competitiveness of other products for other companies and become a reference for them to improve the market competitiveness of products.