Research On The Marketing Strategy Of W Liquid Milk Company In Jidong Province

With the improvement of people's living standard,the enhancement of health awareness and the advancement of urbanization,China's dairy industry has developed rapidly.In this context,domestic dairy enterprises continue to expand the market.How to develop new market on the basis of strong local market has become an important issue for dairy enterprises.To enter a new market,the most important strategy is marketing strategy.As the representative of regional brands of liquid milk in Jidong,facing the expansion of domestic brands and the impact of regional new brands,its marketing mode and sales management structure have suffered unprecedented impact due to the aggravation of market competition.Therefore,the company must adjust its business strategy to cope with the market development.In this paper,W liquid milk company will be analyzed and discussed,combined with the multiple marketing theory,through the detailed analysis of the macro-economic environment,liquid milk industry environment and competitive environment in Jidong region,the advantages and disadvantages of W liquid milk company market are analyzed.Based on the study of the liquid milk consumer demand in Jidong region,the target market of W liquid milk company business is subdivided.The specific marketing strategies of the region are formulated,including product strategy,pricing strategy,channel strategy and promotion strategy.To solve many market problems faced by the company,effectively improve the competitiveness of the company in the market,and lay a solid foundation for the business development of Jidong area.