A Study On The Development Mode Of E-commerce Enterprises Of Agricultural Products In Less Developed Areas In China

With the continuous improvement of e-commerce technology,distribution capacity of agricultural products.,and consumer's demand personalized trend of product quality,the more characteristic agricultural electronic commerce becomes the inevitable trend of development.In some parts of our country,especially in the less developed areas,the development of agricultural products has been faced with many problems,such as low production efficiency,high cost,uneven supply and unbalanced demand of products.The traditional way of circulation of agricultural products which has not been timely access to market information,contributes to the blindness of the production,and the poor information flow brings great difficulties to the sale of agricultural products.This article is based on domestic and foreign agricultural product e-commerce related theoretical research,combined with the concept and characteristics of e-commerce,elaborates the concept and characteristics of e-commerce of agricultural products,and further proposes e-commerce concepts of agricultural products in less developed areas.The existing models of e-commerce for nine kinds of agricultural products are from target customers,income sources,pricing plans,competitive advantages,and operating characteristics.From the aspects of security system,facility construction,operating cost,agricultural product characteristics and market,the factors that affect the development of the e-commerce development model of agricultural products in the less developed regions of China are summarized.On this basis,taking the e-commerce of agricultural products in underdeveloped areas as the research object,we will construct a framework system for analysis and mode selection of e-commerce development of agricultural products in underdeveloped regions.Firstly,based on the status of e-commerce in agricultural areas and the main problems existing in less developed areas,the internal and external development environment of e-commerce of agricultural products in backward areas is analyzed from the perspective of macro environment and micro environment,and the development advantages and disadvantages of agricultural e-commerce in backward areas of China are analyzed through SWOT;Secondly,we construct the level map of the e-commerce development environment for agricultural products enterprises,and use fuzzy analytic hierarchy process to analyze the influencing factors of environmental evaluation of agricultural e-commerce development,and use the method of factor weight matching to choose the e-commerce development mode of agricultural products;Finally,with specific examples in Xishui,using the model method to apply examples and determine the political and legal environment,economic environment,social and cultural environment,international environment,agricultural product trading methods,circulation and information level,and standardization.The influence of the degree and investment of structure's nine factors suggests that the trading of agricultural products has the greatest influence on the selection of e-commerce development models of agricultural products enterprises in Xishui.This paper wants to provide scientific basis for the rational choice of e-commerce model in the process of e-commerce model development in China's backward areas,and to further promote the social and economic development of less developed areas in China,which has important significance to promote the development of agricultural products and social economy Development.