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Research On The Influencing Factors Of The Mode Selection Of Agricultural Products E-commerc

Posted on:2018-01-05Degree:MasterType:Thesis
Country:ChinaCandidate:T Y ZhangFull Text:PDF
GTID:2429330548487839Subject:Agricultural Extension
Abstract/Summary:PDF Full Text Request
With the development of electronic commerce of industrial products,e-commerce of agricultural products has gradually developed,and in the process of development,the scale is constantly expanding.But because of its agricultural products are not easy to store,the different tastes,location,transportation and the different types of these characteristics,which also has the difference of different agricultural management mode,reflected in the circulation of agricultural products cost and efficiency management.Secondly,it also affected the agricultural products in terms of information exchange,including the timing of information exchange and the provisions of such issues.It can be seen that the e-commerce of agricultural products circulation enterprises,in order to achieve low cost,high work efficiency,trade time,he must be selected for the mode of e-commerce of agricultural products for their own development,this is our this article will be an important content of analysis and research.In addition,the core of this article is how to choose the agricultural electricity supplier mode of agricultural products operation enterprises.What factors are affected by the selection process?In this article,the study of the e-commerce model of agricultural products is mainly based on the economic basis and management methods,as well as the flexibility of circulation information.In this study,can be divided into two steps,the first is to find out the important factors influencing the selection of agricultural products according to the relevant definition mode of agricultural e-commerce model,and find out the different between the subject and the information exchange platform has the characteristics of agricultural products and the relationship,and then through the analysis of different the development of e-commerce of agricultural products related to the characteristics of e-commerce marketing of agricultural products were summarized,to find out the factors influencing the establishment of agricultural e-commerce model based on these characteristics summed up.The second is analyzed in the characteristics and influencing factors of agricultural products e-commerce model,summed up the valuable points,and on the basis of the relevant ideas and theories to find out the agricultural products in the recessive factors and observation factors of mode selection when needed,after then help these factors to carry out investigation and analysis the questionnaire of the different structural equation.After analysis and research,we have identified several recessive variables and observation indicators which are very important to the choice of agricultural product patterns,and also found the relationship between them.After the concrete analysis result has been obtained,the valuable advice has been put forward for the enterprise to choose the e-business model,and hope to promote the enterprise to make the better choice to the electronic commerce pattern according to these suggestions.In the analysis and study of the whole article,a lot of research methods are used and a questionnaire survey is conducted in order to ensure the accuracy of the research content.
Keywords/Search Tags:agricultural products, e-commerce model, influencing factors, selection, Countermeasures
PDF Full Text Request
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