Research On The Application Of Credit Rating Evaluation In E-commerce Enterprises

In recent years,the continuous development of Internet technology makes the electronic commerce industry ushered in new chance and development opportunities.A good policy and market environment to promote the network expanding trade continued to increase and the amount of the transaction,the explosive development is conducive to economic growth.But the emergence of bad behavior in the e-commerce market,a serious impact on the sustainable development of e-commerce market and the interests of consumers.Therefore,to speed up the construction of credit evaluation of e-commerce enterprises is imperative.This paper focuses on verifying the model,build the evaluation index system and evaluation of credit rating credit research of electronic commerce business enterprise.First,based on the existing indicators of the credit industry,the selection principle of evaluation indexes is preliminarily screened and 27 evaluation indexes are obtained.The quantitative and qualitative classification is carried out according to the attributes of the index.Then,based on the factor analysis method,the quantitative evaluation index is studied,and the dimensionality reduction is profit ability,debt paying ability,network ability and development.Ability and ability of assets.Based on the research basis of scholars or predecessors,qualitative evaluation indexes are summed up into environmental status,credit status and product status.Then,the credit evaluation index system of e-commerce enterprises is established with the above eight first level indicators and twenty-seven two level indicators.At the same time,the index system has obtained the consistency test,has good satisfaction;then,based on the subjective angle of analytic hierarchy process and the objective angle entropy weight method,the credit rating of e-commerce enterprises is studied.Combining the weights obtained by these two methods,the comprehensive weight is obtained,and the credit rating model of e-commerce enterprises is established.Finally,the empirical research on the credit rating is carried out with the 2017 actual data of the focus of Polytron Technologies Inc as a case.The results show that the credit rating of the three methods is consistent and consistent with the credit rating published by the enterprise credit network,indicating that the credit rating model of e-business enterprises is scientific.