Research On The Incentive Of Foreign Trade Salesman In B Company

For small and medium-sized foreign trade enterprises,business personnel as the key force in their market competition is well deserved.However,with the continuous development of market economy and deepening reform in the international trade process,the current situation of small and medium-sized foreign trade enterprises is not optimistic.Assets of the state-owned foreign trade companies and foreign investment in China in succession "camping",and constantly expand their business blueprint,grow their own strength,and its lucrative compensation and perfect incentive system greatly attract the outstanding talents of business of small and medium-sized foreign trade enterprises,small and medium-sized foreign trade enterprises salesman erosion is serious,leading to the present how to get the favour of outstanding talents of foreign trade business and retain existing business talents to create a better benefit become small and medium-sized foreign trade enterprise priority.Up-and-downs in the international market and domestic market pressure situation,the company must be according to own actual situation,both at home and abroad advanced under the guidance of incentive theory,based on the foreign trade business staff incentive policy optimization,to improve the business personnel's working enthusiasm and business personnel remain unchanged,sales elite are added to the effect of enterprise overall competitiveness,it is the guarantee of small and medium-sized foreign trade enterprises has become the necessary measures.Based on the incentive mechanism and the concept of foreign trade salesman definition as a starting point,according to the domestic and foreign relevant incentive theory,the sales staff incentive theory,compensation theory,etc.,will B company foreign trade business personnel as the research object,through the questionnaire and B company all the business of foreign trade personnel individual talk,the combination of all aspects of the research object data collection and data processing.Based on the data analysis,the current incentive status of foreign trade personnel of B company is obtained.Employees on satisfaction with the status quo and the problems which,according to the existing problems and the direction of staff,under the condition of consistent with the business interests of company B foreign trade business personnel incentive scheme is improved and optimized,aims to ensure that the enterprise of foreign trade business personnel can live to stay,stay long,positive and effective create more profits for enterprise,at the same time attract excellent talents to join the foreign trade business enterprise,the enterprise bigger and stronger,to the international big stage.This article is divided into six chapters altogether,which in turn from the introduction,the relevant theory and research overview,B company business personnel of foreign trade present situation and the enterprise through the analysis of the questionnaire and incentive problems and cause analysis,the optimization of incentive scheme,the optimized incentive measures to implement the guarantee mechanism of the final summary and prospect of such order in writing.Small and medium-sized foreign trade enterprises are the main business subject of foreign trade sales,in the foreign trade business is much and complicated,state-owned foreign trade enterprises.Foreign-funded enterprises under the condition of competition intensifying,must be aware of is the core competitiveness of an enterprise is the people,is the foreign trade business personnel,their business level,working ability and sense of belonging to the enterprise is winning a magic weapon of the enterprise,the foreign trade business personnel incentives incentive mechanisms will largely determine the present and the future of the enterprise.Therefore,according to the questionnaire of the foreign trade business personnel of company B,the problems existing in the enterprise incentive plan are summarized and the Suggestions are proposed to optimize the enterprise incentive mechanism from the following aspects.For example,the performance appraisal system is comprehensive,the salary management system is systematic,the career management is standardized,the training incentive system is rationalized,the spirit incentive design is enriched,and the negative incentive is optimized.Through various multi-dimensional optimization management,let staff belonging and loyalty to the enterprise,reduce staff turnover rate,attract outstanding business talent,give full play to the business staff's work enthusiasm and creativity,let staff in enterprises,for home,put their own interests and corporate interests consistency,by B company of foreign trade business of his own performance ascension to improve the company's performance,realize win-win situation of employees and enterprise,keep the enterprise long-term health development,also hope to the development of other small and medium-sized foreign trade enterprises to bring some enlightenment.