Research On The Value Mechanism Of Rental And Sales Mixed Product Service System Considering Overconfidence

The wet economy has arrived in this day and age,the product economy is transitioning to a service economy and an experience economy,and manufacturing and services are being deeply integrated.In today's market environment,simply providing products has not been able to satisfy customers' demands for personalized and fragmented.Product service systems that integrate products,services,and value-creation processes and are jointly attended by stakeholders from both supply and demand become an important means to solve such problems.The deep integration of products and services has become the focus of scholars from all walks of life.The research of existing about product service systems is mostly limited to the assumption that their members are completely rational,but a large number of studies have shown that people generally have overconfidence behavior in reality,so the study of completely rational hypotheses has its limitations.Therefore,in order to make the research more practical,we will introduce overconfidence into the rent-sale mixture of product service system,and we assume that the distributors in the rent-sale mixture of product service system provide financial leasing services for customers,use the market share to quantify the financial leasing services,constructing a dynamic game model of revenue sharing rent-sale mixture of product service system.To study the impact of financial leasing services and overconfidence on the value of the rent-sale mixture of product and service systems that distributors provide financial leasing services.It is found that the impact of financial leasing services and overconfidence behavior on the value of the rent-sale mixture of product and service system for distributors providing financial leasing services is positive,and the financial leasing service is conducive to improving the enthusiasm of the rent-sale mixture of product service system members.