Research On Purchasing Pattern Of Small And Medium Enterprise Basing On The E-commerce Platform

With the development of science and technology and the improvement of information technology,as a new economic model,E-commerce is sweeping the world of all walks of life.Procurement plays an important role in running a business,and e-commerce has a far-reaching impact on enterprise procurement.The application of e-commerce in small and medium-sized enterprises can reduce procurement costs,improve procurement efficiency,and enhance their viability.However,now there is growing number of small and medium-sized enterprises having problems when utilizing e-commerce to purchase.In this paper,firstly current situation of procurement of small and medium-sized enterprises is analyzed after literature research and field investigation,then great development potential is found in procurement of small and medium-sized enterprises,which,however,is still in its initial stage.Meanwhile,the fact that procurement process is extensive,purchasing mode selection is lack of accurate basis,and purchasing materials is short of accurate positioning is pointed out and the reasons why they happen will be analyzed in this paper.Besides,as for these problem raised in this paper,the there kinds of procurement model process of small and medium-sized enterprises based on e-commerce platform are optimized,and the advantages of the them will be explained,also influencing factors of the choice of procurement model in small and medium-sized enterprises will be illustrated based on literature research and field investigation.Lastly,comprehensive evaluation model of procurement model in small and medium-sized enterprises based on e-commerce platform is established through analytic hierarchy process and fuzzy comprehensive evaluation method,which offers a reference and has a practical significance for quantizing purchasing performance comprehensively and choosing procurement model and managing material scientifically.