The Investment Plan On R Properties' KunShan Project

This article is a business investment plan for the R Real Estate Company's KunShan City Complex Project in SuZhou City.R Real Estate is one of the top ten developers in China and has the largest commercial real estate operating capability in the industry.The company entered SuZhou in 2007 and was awarded a plot for a new commercial center in KunShan in 2014.It will be ready for development in 2017.At the end of 2016,SuZhou City issued a limit order,and the price limit for newly opened commercial housing projects around the project site was 20,000 yuan per square meter.The sales price administration became a normal state at present.Based on this normality,the paper put the limit price for the first time.The factors are considered in the planning and design of the project.The business logic under the influence of price-limiting factors is not addition but subtraction.This article stands on the developer's position and is written in the format of a business investment plan.First,from a professional perspective,the external environment and internal factors of the project are sorted out and analyzed.The three major factors of city status,market,and policy are systematically analyzed.The ultimate goal of the project value evaluation guideline is the size of the city's economy,Market capacity and land supply.Secondly,this paper uses STP theory to subdivide customer types,determine the target market,and do the project's product positioning.According to the actual situation and rich development experience to determine the type of property,price,sales strategy.At the same time,the business logic of subtraction is applied to the planning and design,the hard cost is reduced,the soft value is increased,and the product ratio and type are determined.Finally,from the financial point of view,the investment cost and sales revenue of the project are measured and the cash flow is estimated.The project's net present value NPV = 2.24 billion,internal rate of return IRR = 25% and net profit after sales tax 4.67 billion.The financial indicators are excellent,the data is bright,and it is determined that the project is financially viable and feasible.By writing this business plan,you can achieve the following two goals: first,develop experience for the development of the local complex,formulate forward-looking plans based on the price limit factors,and second,identify the project's investment value through multi-analysis.The conclusions provide the basis for decision-making for investors and corporate group management.