Analysis And Evaluation Of Financial Strategy Under The General Strategy Of Enterprises

Corporate financial strategy management is an important part of corporate strategic management.Current research has summarized the supporting role of financial strategy for the General strategy through theoretical and empirical analysis.However,it does not emphasize that financial strategy realizes the enterprise through the allocation of financial resources.With the support of strategy,general financial management has added the elements of human capital and intellectual capital in financial management decision-making.The research on the relationship between General strategy and financial strategy can be fully embodied in case studies.The General strategy of the case provides guidance for financial strategy and supporting role of financial strategy,and improves the related research of financial strategy.The household electrical industry is facing changes in the external economic environment and the challenges of internal competition,Midea Group,as one of the leading companies in the industry,has achieved a transformation from scale-oriented to value-oriented.The transformation of Midea Group's strategy has more emphasis on shifts in the direction of resource allocation.From 2011 to 2017,the Group conducted a series of financial activities such as General Strategy listing,overseas expansion,internal R&D,production and financial integration,and incentives,which meets the General Strategy needs by adjusting the allocation of financial resources.The need for strategy.Therefore,an in-depth study of the matching role of the Midea group's financial resources allocation to the General strategy can obtain the guidance and support relationship between the company's strategy and financial strategy.It also examines the degree of matching of financial resource allocation with the General strategy,and objectively evaluates the Group's financial strategic resource allocation.The merits and demerits can learned from it.In this paper,the content of the study is arranged according to the logical clues of “problem-reflections-case analysis-conclusion”.Taking the general financial management theory as an analytical framework,the Midea Group's financial resource allocation strategy is analyzed in depth from three aspects: investment strategy,financial strategy,and distribution strategy.In order to study the matching effect of the Midea group's financial resources configuration,this paper uses the data envelopment analysis method to establish the BCC model to evaluate the financial strategy of Midea Group.Through the research of Midea Group's financial strategy,this paper concludes that the adoption of Midea Group changes the focus of financial resources allocation,allocation of resources and core competitiveness,improvement of corporate capital structure,emphasis on the improvement of the efficiency of internal financial resources allocation,and increased investment in human capital have brought about an increase in corporate value,supporting the realization of the General strategic objectives of the enterprise.The core strategic direction put forward by the General Strategy corporate strategy also has a guiding role in the formulation of corporate financial decisions.Based on the study of specific cases,this article also summarizes the experience of the allocation of financial strategies resources under the General strategic transformation of the Midea group.