Research On The Development Strategy Of DX Company

Now with the domestic economy continues to grow,especially in the southeast coastal provinces sharply higher per capita income and consumption level,more and more people have the opportunity to travel abroad,most of these people travel abroad and will be close to choose Japanese as the preferred destination,it also makes the domestic customers have the opportunity to contact and experience are superior in quality and cheap,the quality of Japanese products.At the same time,cross-border overseas online shopping has been developing rapidly through several years.The import volume of Japanese products has been increasing every year,and the market demand is very considerable.As cross-border electricity in recent years,with the rapid development of cross-border electricity industry also rapid growth,the number of related businesses in 2016 China's cross-border electric business platform more than five thousands of enterprises,through all kinds of platform to engage in cross-border electricity within the territory of the enterprise has more than 20000.Taking DX company as the research object,this paper studies the development strategy of the company based on the theory of strategic management and the development status of DX company.Through the PEST and SWOT theory and five models such as a variety of analysis tools,to DX company facing the macro environment,competition environment and internal environment,on the basis of making enterprise strategy,including overall strategy(vision,ideas,business models and business combination,etc.),business strategy(i.e.,sales strategy),and implement path and safeguard measures are put forward.This article study DX company should build cross-border supply chain total integrated service as the goal,through the dig domestic procurement resources,optimize the company's operating structure,promote the brand operation,such as methods,improve the enterprise strategic control,innovative business model,carry out brand management,promote industrial capital and financial capital integration,achieve industrialization,intensive management,integration management,make the enterprise become the industry's leading,sustainable development,first-class cross-border supply chain integrated service provider.The research results of this paper can not only provide Suggestions for the formulation and implementation of strategic planning for DX company,but also provide reference and reference value for other cross-border supply chain companies.