Research On The Development Of Rural Electronic Commerce In Yantai City

In recent years,with the continuous development and continuous improvement of the Internet,e-commerce has developed rapidly in China,and has been widely used in various fields,such as economy,society and so on.In the current situation of economic globalization and network globalization,as the basis of the growth of the national economy,cities have caused considerable attention and attention of a considerable number of Internet Co and e-commerce companies,and have become an important carrier of e-commerce.The city's economic development level and information technology far exceed the rural areas,resulting in the rural e-commerce market in China has been greatly ignored.Based on this,the state has recently issued a series of policies to adjust and improve the unbalanced situation.With the rapid development of rural informatization,the management of rural production has undergone tremendous changes,especially the popularization of computers and the construction of the Internet,which has prompted the rapid development of rural electronic business affairs in rural areas.However,the lack of technical infrastructure,the lack of supporting system,the low level of farmers' culture and other reasons have affected the development and progress of e-commerce in China's rural areas.In the course of the study,based on the current situation and development situation of the current development and development of rural electronic commerce in Yantai,this paper mainly selected the rural e-business center and the practitioners in Qixia city and Haiyang city to carry out a field survey,and visited the Agriculture Bureau of Yantai,the Agriculture Bureau of Haiyang and the government office,The Qixia Agricultural Bureau and the Agricultural Technology Extension Center and other units,combined with the Internet platform to carry out a questionnaire survey to some users(consumers),obtain more detailed information,and collate and classify the data and literature,from the vision of the market response,use the location advantage theory,the shared economic theory and so on.The analysis and research are carried out to explore the bottlenecks that restrict the development of rural e-commerce in Yantai,such as traditional trading habits,logisticscosts,and the lack of talent in e-commerce.It summarizes and summarizes the common problems in the development of rural e-commerce in Yantai,and puts forward the government policy,logistics development and talent cultivation on the basis of comprehensive analysis.Education and the quality of agricultural products will solve the problems that restrict the development of rural e-commerce in Yantai.