Financial Analysis Of QDHE Company Based On The Framework Of Harvard

Manufacturing industry is the foundation of a national's prosperity and strong,and home appliance industry plays a pivotal role in China's manufacturing industry.At the same time,as one of China's national economic pillar industry,home appliance industry plays an important role in economic development.As a representative of China's household electrical appliance enterprises,QDHE Company has a pivotal position in China and the global appliance industry,its development status and development prospect attract the attention of the world.After several decades of development,QDHE Company's scale continues to expand,through a series of acquisitions and cross-regional integration,making it has become a global enterprise group.With the expansion of the scale of multinational operation,the structure of enterprises has become more and more complex,the role of financial analysis in business management has become more important.The correct understanding and analysis of the information of the financial statements can help the report users to understand the business results and financial situation more comprehensively and objectively,so as to provide guidance for their business decisions.The first part of this paper has three sections,including the background and significance of the research,foreign and domestic research status,research contents and methods.The second chapter is the overview of related theories,This chapter mainly introduces the concept,basic methods,functions and limitations of financial statemtent analysis,and introduces the basic contents and advantages of Harvard analysis framework.The third chapter includes the analysis of the existing financial analysis methods and existing problems of QDHE company,and a reasonable explanation for the necessity of introducing the Harvard analysis framework.The fourth chapter is the application of the Harvard Analysis Framework in QDHE company,according to the Harvard analysis framework,it carries out strategic analysis,accounting analysis,financial analysis,prospect analysis and DuPont analysis.The fifth chapter includes two parts:comprehensive evaluation and countermeasures and suggestions.The last chapter is a summary of the full text.Through the analysis,we can find the following problems:the company's overall operating capacity is declining;sales costs,management costs faster growth makes QDHE Company's Gross margin increased year by year,while the net profit margin has declined;Short-term solvency has been insufficient,The risk of repaying short-term debt is greater;The proportion of the company's stock in the total and current assets is far higher than the average level of the industry.Finally,some countermeasures are put forward for the problems.