Study On The Marketing Mode Of Zhengzhou Gujing Sales

Gujinggong as China old eight wines model in recent years,for the realization of national brand vision,Gujing Group Company used in the national market strategy to pull the strategic layout of nodes in line with the.Since 2010,the Gujing Group headquarters in Zhengzhou market set gujinggong Zhengzhou sales company,in order to make gujinggong series of products on the market in Zhengzhou,the rapid expansion of market share and brand influence.The development of gujinggong Zhengzhou market,although there are some achievements,but far from the Gujing Group headquarters in Zhengzhou market expected sales target,and derive some market issues,market development into the bottleneck.The author as gujinggong Zhengzhou sales company marketing staff,after the development process of gujinggong Zhengzhou market in recent years.In marketing practice,combined with the SWOT marketing theory and analysis method,PEST analysis method,STP analysis method and 4P theory,4C analysis carried out analysis and Research on the current Zhengzhou liquor market in the external environment and the existing gujinggong Zhengzhou marketing model,in the course of the study by empirical investigation analysis and proof,apply their knowledge in line with the principle,the use of marketing research methods and analysis tools,qualitative and quantitative,macro and micro,the combination of theory and practice,to explore and study the gujinggong in Zhengzhou market present marketing problems and deficiencies,and on the basis of gujinggong market in Zhengzhou market segmentation,target market selection and product positioning,marketing mix factors optimization marketing strategy transformation.The changes of marketing strategy suggestions for the protection of the smooth implementation,and to put forward the corresponding suggestions:the establishment of standardized management system,performance appraisal system,strengthen the application of science and technology,in the marketing work and the establishment of supply chain system market database.These suggestions are also of reference value and reference for the operation of liquor industry.