Zuimei Manor Mode Research On The Application Of Liquor Sales

With the rapid development of information technology and logistics industry,people's consumption concept and consumption patterns are also increasingly changing,e-commerce has become a new business model is changing the traditional distribution channels,the dual channel marketing mode of online and offline channels coexist has been widely applied in all walks of life,many manufacturers to maintain the traditional retail channels at the same time,the distribution channel management innovation as the breakthrough point of enterprise development difference,have opened up the online channel,bypassing traditional intermediaries selling products directly to the terminal consumers,this corresponds to the traditional industry and e-commerce in the fusion process will inevitably lead to collision and conflict of interests.In recent years,the theory and application of dual channel supply chain has become one of the focuses and hot issues in the academic and business circles both at home and abroad.China's wine history has a long history,brilliant white spirit culture with Chinese civilization and continuous interpretation and development.Liquor industry as our country's traditional food industry,occupies an important position in the national economy.When you,after "ten years" development of the liquor industry is affected by many factors into the depth of the adjustment period,many liquor industry is facing difficulties in the face of industry sales,the "new normal",timely to the enterprise distribution channel reform and innovation is very necessary.In this paper,through the method of temperature line analysis,qualitative and quantitative methods to study the status and development characteristics of fruit milk liquor industry,summed up the domestic liquor industry's main distribution channel model and the future development trend.The Drunken Beauty Manor wine as the research object,in-depth investigation of the current situation of the distribution system for the Drunken Beauty Manor wine,through the research on the method of analysis,suggest drunk beauty Manor wine of current channel models for maintenance and optimization,and steadily promote the online channel construction,through the integration of product,price,promotion,channel partner relationship as to coordinate the channel conflict online and offline channels may lead to the realization of the channel "wheel drive",finally from the management transformation,marketing,human resources construction of manor wine drunk beauty measures to ensure the implementation of dual channel strategy,sales situation to cover the Drunken Beauty Manor wine,the author we hope through the research to the construction of distribution channels for the Drunken Beauty Manor wine plays good effect.