Research On The Development Of Rural Electronic Bank,Hunan

With the rapid development of computer technology,mobile Internet,Internet banking,mobile banking,electronic banking also arises at the historic moment,such as commercial Banks to seize the favorable conditions have launched a variety of electronic banking services,such as online banking,mobile banking,POS machine,such as telephone transfer,now the competitiveness of the electronic banking is a crucial part of the bank overall competitiveness,Banks are committed to improve their share of the market for electronic banking.The rural credit cooperatives in Hunan province of electronic banking penetration rate is not high,there is a great gap compared with other Banks.And electronic banking in the future will be more and more be favored by the user,user can aspects of life,customer-focused business philosophy in order to further the bank that the service industry,only to win more customers support and trust,in order to get strong support in the future development path,thus the rapid development of electronic banking business for Hunan rural credit cooperatives to improve their competitive power provides powerful propulsion.In this paper,the method of literature analysis,case analysis and swot analysis,illustrates the necessity of electronic banking business of development of hunan rural credit cooperatives.By the Hunan rural credit cooperatives of electronic banking business as the research object,from the development of customers,channel construction,product innovation,personnel training,combined with some examples of bank and some foreign advanced experience,put forward Hunan rural credit cooperatives measures taken in the development of the electronic banking business,accelerate the construction of community Banks and the "three rural",and the electronic banking business in the future the development direction of some of his ideas are put forward.This topic research for hunan rural credit cooperatives the development of the electronic banking business has good practicability and reference value.