Research On The New Media Marketing Strategy For A Tourist Attractions

With the development of network technology and media technology,the era of new media will come and gradually penetrate into people's life service.New media is different from the traditional media,a new media,mainly relying on network technology.New media marketing came into being,bringing new vigor and vitality to enterprise marketing.By introducing the current development of China's tourism enterprises,this paper paves the way for the media,methods and characteristics of tourism system and new media marketing by referring to the data and documents,and then makes analysis on the marketing strategies of new media according to various models.Based on the classification of the media based on the new media,this paper proposes a new media marketing strategy targeting the tourism enterprises in our country through the analysis of different new media channels.Emphasis on new media channels,tourism services should be based on continuous improvement of consumer demand;tourism enterprises marketing team and system of continuous improvement and reunification and tourism enterprises to develop a reasonable marketing plan,unified marketing staff to carry out all-media integration,carry out tourism products Promotional activities,sustainable development of new media marketing.Through the appropriate new media marketing strategy to improve the economic benefits of our tourism service products.