Correlative Analysis And Enlightenment Of Fusion Development Of "Vehicle Linkage + Auto Insurance"

In recent years,the Chinese government has successively introduced supportive policies and regulations to support the development of relevant industries such as the Internet of Vehicles.For example,the Ministry of Industry and Information Technology released an action plan for 2015 that implements and actively promotes the “Internet Plus”.In another example,as early as 2010,the Internet of Vehicles was listed as a major special item by the state,and in 2011,it issued“The 12 th Five-Year Development Plan for the Internet of Things" clearly stated that priority should be given to the development of intelligent transportation and smart logistics systems in the Internet of Things.In 2017,the Ministry of Industry and Information Technology released "Internet of Things Development Plan(2016-2020)".In this context,insurance companies have more incentives to promote the integration of “car networking + auto insurance” and find new opportunities for the development of auto insurance.At present,commercial vehicle insurance in China presents serious homogeneity of products,weak innovation,and low profitability.As a result,most auto insurance companies have difficulties in doing business,and even the vast majority of companies in the industry are in a dilemma.If insurance companies cannot change their traditional business ideas,break their inherent shackles,and actively welcome the Internet of things.It will be difficult to change the existing operating dilemma by reforming the innovative auto insurance model.With the rapid development of big data in the new area,mobile Internet and car networking technologies,China's motor vehicle insurance market is undergoing an unprecedented transformation.If you can apply big data technology,car networking technology to automotive insurance products.It will inevitably break the actuarial requirements of traditional motor vehicle insurance and it can only be based on the occurrence of past accident data.The change is far more than that,because auto insurance companies can collect,obtain and analyze personal information through the relevant equipment of the vehicle networking,which enables auto insurance companies to control the target's risk situation in real time.Through the analysis of these data,auto insurance companies can also provide users with a personalized auto insurance experience that is suitable for them.It can also be found that when the risk of the user is increasing,the user can promptly notify the user to change the bad driving mode through the vehicle networking related equipment.At the same time,compensation can be paid at the time of completion of the accident and it has already interacted with the user.It also gives automobile insurance companies a chance to supervise policyholders to avoid falling into unhealthy driving habits and increase accident risk,thereby increasing the possibility of auto insurance business costs,because auto insurance companies can record drivers' behavior through car networking hardware,such as cameras.When the driver has a bad driving behavior,he or she is reminded in time to manage the risk.The author first reviewed the relevant theoretical researches on the integration of Vehicular Networking and Vehicular Linkage and Auto Insurance,and analyzed the advantages of the integration of Vehicular Linkage and Auto Insurance.Through analysis of the advantages of developed countries and auto insurance products introduced by auto insurance companies.Combined with the overall situation of China's economic development,we have analyzed the fact that China's auto insurance market still has huge room for development.However,most of China's auto insurance companies are in the cause of losses.The author first analyzed the probable causes.Explaining the integration of vehicle networking and auto insurance will greatly break the profitability predicament of China's auto insurance market.Through the SWOT analysis,it shows why the car connected car insurance can achieve breakthroughs,and finally gives the relevant opinions and suggestions for the development of car connected car insurance.